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However, when it comes to brand building, most companies also put the brand building function within the marketing system and treat it as a supporting role. In fact, the LED brand is for the overall development of the company, not just for marketing. Brand building should be done at the height of the overall situation of the enterprise. Brand building should serve entrepreneurs, enterprises, products and marketing systems, corporate culture, management systems, etc. The core of the brand is entrepreneurs, enterprises and products, which can be called the golden triangle of brand building.
Entrepreneur is the best spokesperson for the brand. Entrepreneurial thinking, personality and conduct are very important, and even the survival of companies and brands. The reputation of entrepreneurs directly affects brand reputation. Many times when I talk about a certain brand, some people will say that this business is good and the products are good, but the boss shook his head and sighed. The brand building around entrepreneurs should be done in three aspects: one is the integration, refinement and dissemination of entrepreneurial ideas; the second is to systematically display the highlights of entrepreneurial personality; the third is to vividly shape the entrepreneurial character to establish Good word of mouth.
Enterprises are the direct embodiment of brand strength. For the brand building of the enterprise, it can be integrated and implemented from three levels: yesterday, today and tomorrow: First, the integration and refinement of the enterprise history, which is the connotation of the development of the enterprise; Second, the resources and strength of the enterprise in reality; Third, the future of the enterprise Planning and prospects. Only by integrating the history, current and future systems of the company, the brand connotation is full, in order to better demonstrate the strength and charm of the brand. We often hear people say that a brand owner is good and the product is doing well, but the development of the company is chaotic and difficult to have a future. The enterprise has a history, the brand has its connotation and cornerstone; if the enterprise has a future, the brand has gravity and tension.
Products are the origin and foundation of the brand. Product broadly refers to products that include services, including product quality and spiritual culture, but the core point is still attributed to quality. The quality of the product determines the survival of the brand in the market. As Jiamei Lighting said: it is useless for products to occupy the market. It will only be counterproductive. The brand relies on quality and innovation. To ensure good product quality and increase the added value of the brand as much as possible, is the foundation of brand building. To lay a good foundation for this, we can lay a good road for the long-term development of the company. Otherwise, the brand can only be a short-lived.
Entrepreneurs, enterprises, and products are the golden triangles of the equilateral side. The three are equally important. If any one side goes wrong, the brand will be seriously damaged and will not be stable or secure. Therefore, enterprises can achieve sustainable and healthy brand development only by implementing effective integration and operation of entrepreneurs, enterprises and products.